Good design is like a good story. It has rhythm, cadence, and just when you feel comfortable, a small twist appears.
It’s that gentle tension, that slight discomfort, that keeps you hooked—like reading a novel when you know something is about to happen, and you can’t stop reading. Without tension, when everything is too perfect, you disconnect and forget.
The tension between emotion and motion is what makes a piece stand out.
Great design grabs you, moves you, and forces you to look twice. And when you finally get it, it leaves you with a sense of satisfaction, but still craving more.
