INSIGHTS, PROCESS Joel Escalona INSIGHTS, PROCESS Joel Escalona

Design Manifesto

As you can see, I like rules, order, and lists. Because there are things that are important and there are things that are not, and it's good to write them down to remember them. Now more than ever, we must focus on things that deserve our attention.

Read More
INSIGHTS, PROCESS Joel Escalona INSIGHTS, PROCESS Joel Escalona

Manifesto

My father taught me three things very well: first, perfectly organizing a toolbox (an activity that everyone in my studio must do at some point); second, greet everyone when you arrive somewhere, it's a matter of education and humility; and third, rigor. My father knew very well how to teach me the meaning of rigor through example and compliance with rules.

Read More
INSIGHTS, PROCESS Joel Escalona INSIGHTS, PROCESS Joel Escalona

Sketch therefore prototype

Sketches are quick, timely, inexpensive, disposable and plentiful, have a clear vocabulary, have a constrained gesture and an appropriate degree of refinement, are ambiguous and more important “suggest & explore rather than confirm” — sketches don’t “tell” they “suggest”*

Read More