PROCESS, PROJECTS Joel Escalona PROCESS, PROJECTS Joel Escalona

The Beauty of Untrying

Some pieces just know who they are.
The Sereno consoles carry that kind of confidence—the quiet kind. No distractions, no extra handles or decorative excess. Just solid wood, shaped with clarity and care. A piece that doesn’t raise its voice. But you’ll hear it.

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PROCESS, PROJECTS Joel Escalona PROCESS, PROJECTS Joel Escalona

Solace in Every Curve

We didn’t shape them; they shaped us. Hands followed the grain like veins, softening edges without apology. These aren’t tables. They’re pauses with mass, stillness you can lean on. One leans like a shoulder. One rises like a sigh. You don’t place objects on them. You meet yourself.

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PROCESS, PROJECTS Joel Escalona PROCESS, PROJECTS Joel Escalona

Care Feels Like Craft

Sometimes we say we don’t care what people think.
But we do. Especially when we create.
Design isn’t just about what you make.
It’s what you risk saying in every curve and finish.
That’s the kind of honesty that stays.

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PROCESS, PROJECTS Joel Escalona PROCESS, PROJECTS Joel Escalona

Shelves That Breathe

Not all shelves are meant to be filled. The Sereno collection embraces emptiness, with sculptural elements that create balance and calm. Each piece is a quiet statement, proving that sometimes, less isn’t just more—it’s enough.

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