Shelves That Breathe
PROCESS, PROJECTS Joel Escalona PROCESS, PROJECTS Joel Escalona

Shelves That Breathe

Not all shelves are meant to be filled. The Sereno collection embraces emptiness, with sculptural elements that create balance and calm. Each piece is a quiet statement, proving that sometimes, less isn’t just more—it’s enough.

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Let's talk about sketches.
PROCESS Joel Escalona PROCESS Joel Escalona

Let's talk about sketches.

Designing is not just about flawless outcomes; it's about the beautiful process of failing, learning, and growing. Dive deep into the world of sketches—those unrefined, raw bursts of inspiration that fuel creativity. These seemingly simple drawings are rich with possibilities, inviting interpretations and nurturing evolving ideas. Much like this text, every sketch tells a story of exploration, a narrative of design in its purest form, always seeking, never settling.

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From Art to Design
INSIGHTS, PROCESS Joel Escalona INSIGHTS, PROCESS Joel Escalona

From Art to Design

Design, spanning from practical industrial design to emotive art, is a complex constellation rather than a linear spectrum. While industrial design delivers mass-produced items, art stirs emotion through aesthetics. Bridging these extremes are three pivotal pillars: radical design challenging conventions, studio craft emphasizing individual creativity, and practice-based research propelling intellectual rigor.

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Three types of objects
INSIGHTS, PROCESS Joel Escalona INSIGHTS, PROCESS Joel Escalona

Three types of objects

There are three types of objects: functional and rational aligned with the Bauhaus school, romantic and metaphorical like Starck's (in)practical juicer, and those we treasure because they inexplicably make us remember. Those that solve, those that opine, and those that represent. Those that have characteristics, those that have concepts, and those that we permeate with our memories.

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