Design, spanning from practical industrial design to emotive art, is a complex constellation rather than a linear spectrum. While industrial design delivers mass-produced items, art stirs emotion through aesthetics. Bridging these extremes are three pivotal pillars: radical design challenging conventions, studio craft emphasizing individual creativity, and practice-based research propelling intellectual rigor.

There are three types of objects: functional and rational aligned with the Bauhaus school, romantic and metaphorical like Starck's (in)practical juicer, and those we treasure because they inexplicably make us remember. Those that solve, those that opine, and those that represent. Those that have characteristics, those that have concepts, and those that we permeate with our memories.

"The imitation of antique furniture symbolizes aspiration and the imitation of modern furniture symbolizes status. Generally, the first is in the home and the second in the office, sometimes one or the other in both, and rarely the reverse".

Happiness is an abstract term, meaning different things to different people. Everyone has preconceived notions of what happiness is and how they can achieve it. Happiness is more like poetry than science or math. That's why there is no algorithm for achieving it, but we can compare concepts to understand it, practice it, and achieve it.

Best practices for the design and crafts work dynamic.

In an article published by McKinsey, the authors point out that value design must encourage analytical leadership, it must be trans-discipline or rather trans-departmental, it must happen at all times and it is better if it merges the digital world with the physical one to enhance the experience of the entire service.

As you can see, I like rules, order, and lists. Because there are things that are important and there are things that are not, and it's good to write them down to remember them. Now more than ever, we must focus on things that deserve our attention.

My father taught me three things very well: first, perfectly organizing a toolbox (an activity that everyone in my studio must do at some point); second, greet everyone when you arrive somewhere, it's a matter of education and humility; and third, rigor. My father knew very well how to teach me the meaning of rigor through example and compliance with rules.

Sketches are quick, timely, inexpensive, disposable and plentiful, have a clear vocabulary, have a constrained gesture and an appropriate degree of refinement, are ambiguous and more important “suggest & explore rather than confirm” — sketches don’t “tell” they “suggest”*