"With this collection, we celebrate the happiness of the sculpturally beautiful, the luxury of appreciating nuances in everyday sensations, the freedom to create with clear emotions, and the lyricism of slow, opulent, and imperfect forms," concluded Joel Escalona.

At 32, ESCALONA is already one of Mexico’s top designers. He’s constantly in motion, working across disciplines, which perhaps explains why so many of his projects address the physics of movement.

Over a short span in April, for instance, he traveled to Salone Internazionale di Milano, where he exhibited with ROCHE BOBOIS and Opinion Ciatti. Back home in Mexico City, he met with his university students in industrial design programs at Centro and the Monterrey Institute of Technology and Higher Education. In between, he visited the dusty tallers — the carpentry, ceramic, glass, stone and metal workshops that dot Mexico City’s back alleys — where so many of his projects evolve from imagination to reality.

Laws of Motion is the first show of collectible design created by Joel for Breuer; pieces that, when looked at, immediately captivate the viewer and envelop them in the stories they guard and that challenge the laws of movement.

Joel, unlike many, presented himself as an ally of companies and saw an opportunity there. With a firm step and without hesitation, he knocked on the doors of companies presenting his projects. And so, he managed to work with Roche Bobois, Compass, TANE, Urrea, and Libbey. He acknowledges having learned a lot, especially from the last two, as he had the opportunity to get involved with multidisciplinary teams. His style is clean, he loves sinuosity and contrast with straight lines. In the latest edition of Zona MACO, he presented his first personal collection and sold most of the work to the public during the same fair. "I decided to work on my own since I realized that there was no industrial design studio that really worked with the industry developing products in Mexico."