NONO returns to ZONAMACO with a new collection—different, bold, and shaped by a decade of evolution.

Sculptural furniture that tells a story at ZONAMACO 2025.

More than a table—Socle 23 is a stage for long dinners and stories, crafted to turn meals into memories

One year, endless precision—Still Stand proves that some pieces tell their own story.

JOEL ESCALONA STUDIO invites you to explore NONO’s bold new collection at ZⓈONAMACO Diseño 2025. Our exhibition showcases a curated mix of pieces we've passionately developed over the past couple of years. All the pieces celebrate the beauty of the impermanent and the incomplete. From innovative furniture to sculptural artworks, each item is meticulously crafted and tells its own unique story.

The Lull collection by Joel Escalona explores the delicate dance between balance and tension.

The asymmetry of the Elefante desks is intentional, designed to catch the eye and provoke thought. Every unexpected line and shape serves a purpose, breaking the monotony of conventional desk designs.

Embracing a minimalist philosophy, each piece in the Sereno Collection commands attention without the clamor of additional adornment. Imagine wooden sculptures reminiscent of smooth, tranquil pebbles—each one thoughtfully placed, enhancing the innate elegance of the furniture. These aren’t just functional items; they are standalone pieces of art.

Explore the Elefante Collection's side tables, where Joel Escalona blends Mexican Modernism with Brutalism, creating timeless pieces. Each table, crafted from vintage-finish oak, exemplifies strength and elegance, serving as both functional furniture and focal points in any interior setting.

Joel Escalona’s Elefante Collection for NONO blends Brutalist geometric shapes with Modernist light-play, echoing Mexican architectural legends Luis Barragán and Ricardo Legorreta

Welcome to the world of the Socle Dining Table Series, where dining transcends the ordinary, becoming an intimate exploration of beauty and design. With NONO, you’re not just selecting furniture; you’re embracing an art form that elevates the essence of home and heart.

A collection that harmoniously blends the understated elegance of Modernism with the formidable essence of Brutalism. This isn’t just a set of chairs; it’s a bold statement of design philosophy, crafted with the mastery of over a decade’s worth of Mexican craftsmanship.

In a world where tables aren't just functional pieces, but eloquent storytellers, Where art seamlessly integrates with utility. Here, tables are not just platforms for display; they are an integral part of a cohesive artistic expression, where each form complements and enhances the other.

EMERGENTE, presented by ZONA MACO DESIGN, celebrated its fourth edition from February 7 to 11 at the Centro Citibanamex in Mexico City. This prominent platform sought to promote the talent of young designers, offering a showcase for original projects that are distinguished by their high conceptual and discursive quality.

The collection titled Laws of Motion created by Joel Escalona is a series of diverse typologies like room dividers, tables, and seats.

This isn't just about crafting a sculpture; it's about capturing a slice of the natural world, fused with the inspiration of the creativity of masters like Isamu Noguchi, and Jean Arp.

Step into the world of the Booleanos Collection by Joel Escalona—a symphony of construction and deconstruction, visually represented in contrasting wood finishes. Offering a unique optical illusion, this collection challenges conventional balance and symmetry. From stylish credenzas to versatile coffee tables, Booleanos infuses any space, be it a snug corner or a dynamic workspace, with a distinctive charm.

Explore Joel Escalona's 'Still Stand' sculptures at Art Miami, presented by SBFA Gallery. Captured by Mariana Achach, these pieces unite the simplicity of wood with contemporary art, embodying tranquility and nature's strength in a prestigious art fair setting.

Introducing Podio, not just any coffee table but your life's silent stage. Dive into a design journey where cylinders become pillars of beauty and functionality, echoing architectural precision. Beyond being a table, Podio is an unsung hero of your space: a bench, a gathering point, and a conversation catalyst. It's more than furniture—it's a narrative.

Introducing Still Stand Sculptures: moments of serene artistry carved in wood. Delve deep into contours and curves that invite a touch, emanating tranquility. More than aesthetics, wood offers raw beauty and grace. Customized for your space, these pieces don't just occupy, they enrich, turning homes into personal sanctuaries of calm amidst life's chaos.