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About NFT

The fact that someone has sold an NFT for $69 million does not mean that your art will finally be worth something. Your art will only be worth something to the extent that society has already reached a consensus that it is valuable.

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INSIGHTS, PROCESS Joel Escalona INSIGHTS, PROCESS Joel Escalona

Two types of furniture

"The imitation of antique furniture symbolizes aspiration and the imitation of modern furniture symbolizes status. Generally, the first is in the home and the second in the office, sometimes one or the other in both, and rarely the reverse".

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PROCESS, INSIGHTS, PROJECTS Joel Escalona PROCESS, INSIGHTS, PROJECTS Joel Escalona

What is a designer?

After so many years of designing and teaching, I decided to start another project, bringing together all of the lessons, comments, texts, books, videos and other information that has served me to be a better person and, as a consequence, a better designer.

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INSIGHTS, PROCESS Joel Escalona INSIGHTS, PROCESS Joel Escalona

What is happiness?

Happiness is an abstract term, meaning different things to different people. Everyone has preconceived notions of what happiness is and how they can achieve it. Happiness is more like poetry than science or math. That's why there is no algorithm for achieving it, but we can compare concepts to understand it, practice it, and achieve it.

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INSIGHTS, PROCESS Joel Escalona INSIGHTS, PROCESS Joel Escalona

The Commercial Value of Design

In an article published by McKinsey, the authors point out that value design must encourage analytical leadership, it must be trans-discipline or rather trans-departmental, it must happen at all times and it is better if it merges the digital world with the physical one to enhance the experience of the entire service.

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INSIGHTS, PROCESS Joel Escalona INSIGHTS, PROCESS Joel Escalona

AI VS Designers

After doing some exercises with DALLE where the result is something that I would have liked to have drawn, I get the question: could artificial intelligence replace designers at some point?

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INSIGHTS, PROCESS Joel Escalona INSIGHTS, PROCESS Joel Escalona

Design Manifesto

As you can see, I like rules, order, and lists. Because there are things that are important and there are things that are not, and it's good to write them down to remember them. Now more than ever, we must focus on things that deserve our attention.

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INSIGHTS, PROCESS Joel Escalona INSIGHTS, PROCESS Joel Escalona

Manifesto

My father taught me three things very well: first, perfectly organizing a toolbox (an activity that everyone in my studio must do at some point); second, greet everyone when you arrive somewhere, it's a matter of education and humility; and third, rigor. My father knew very well how to teach me the meaning of rigor through example and compliance with rules.

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INSIGHTS, PROCESS Joel Escalona INSIGHTS, PROCESS Joel Escalona

Sketch therefore prototype

Sketches are quick, timely, inexpensive, disposable and plentiful, have a clear vocabulary, have a constrained gesture and an appropriate degree of refinement, are ambiguous and more important “suggest & explore rather than confirm” — sketches don’t “tell” they “suggest”*

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